Skip Nav

What Are the Advantages and Disadvantages of Primary Data?

Stay Informed

❶Science, , — Secondary research involves the gathering and analysis of existing research.

The Advantages of Primary Market Research

What Are Some Advantages of Qualitative Research?
Related Questions
What Are the Disadvantages of Primary Research?

This type of research is often carried out after a company receives information from secondary sources. Primary market research provides a number of benefits for businesses and organizations. Because the organization has complete control over the process, primary market research can be used to address specific issues.

The company performing the research should be able to focus their efforts on finding data in regards to a specific market. Most of the time secondary data is not up-to-date or relevant to the situation that the marketer is attempting to address. In addition to the aforementioned benefits, organizations that collect primary market data own that information and can choose to keep it private, giving them a competitive edge over their competition.

Vault Consulting offers extensive primary market research for a variety of industries. Our customized solutions can help your company meet and exceed their business goals. Unlike many other research firms, we specialize in surveying hard-to-reach populations. We work directly with you to develop a research program that is suited for your budget and your needs. Through exposure to research as undergraduates, many students discover their passion for research and continue on to graduate studies and faculty positions.

First and foremost, a direct benefit of research starts in the classroom. When investigating any phenomenon in class, it is useful to know how the original study was performed. Additionally, undergraduate research can provide students with an ongoing source of one-on-one mentorship that is otherwise unheard of in the undergraduate curriculum.

A less direct benefit, and one that is more difficult to teach in the undergraduate curriculum, is the balance between independence and collaboration. Research is often performed in teams, and one must learn to balance a collaborative effort in the laboratory with what one is capable of accomplishing independently. Interdisciplinary work is difficult to teach in the classroom, and on-the-job experience with teams is a bonus for any workplace environment. The nature of research today is such that interdisciplinary teams are becoming the norm, and gaining firsthand experience in teamwork should be promoted in the undergraduate education.

Exposure to an area of research undoubtedly also helps students explore career fields. If one is considering research as a career path, experience in a research setting is invaluable. Exposure to research guides some students toward research after graduation, as well as allows other students to make informed decisions not to pursue careers in research.

Additionally, the earlier students become involved, the more experience they attain, which enhances their career choice. Many students considering careers in medicine will also benefit greatly from exposure to research. Many medical schools value research experience for admissions. Perhaps more importantly, a solid basis in hypothesis-driven research is what evidence-based medical practice is built upon. Experience in this area can enhance an understanding of both the medical curriculum and the medical literature.

Exposure to research as undergraduates can also increase the likelihood of becoming successful researchers in the future.

Some undergraduates, unsure what to do upon degree completion, proceed to graduate school with the ill-fated idea that it is the next logical step after undergraduate studies. If they have undergraduate experience in research, they are more likely to know if they actually enjoy research. Usually, however, undergraduate students discover a passion for research they did not know existed.

Institutions of higher education have a way of attracting the most curious minds, but asking questions and finding answers is a calling that many discover only after they first test the research waters. Awareness is first and foremost the key to success in engaging the undergraduate student.

This is a little known fact and can be fixed by advertising campaigns: Your academic adviser can help! For someone in an institution of higher education, it often seems obvious what research is and that undergraduates play a key part in it. However, a quick poll of undergraduate students paints a very different picture. Many are open to the idea of doing research but do not know the first thing about attaining a student research position.

Again, institutions should look to change this mindset early, both in the classroom and in the academic advising office. Junior undergraduates often do not really know what the research process is. We suggest that faculty make a point not only to incorporate primary research into their junior courses, but also to highlight research conducted at their own universities.

Professors should also provide junior undergraduates with some guidance on getting involved in research, perhaps incorporating this information in a short lecture. If possible, professors should also describe their own research on a more detailed level within their courses. Advisers should expose those with even a passing curiosity to faculty research..

Advisers can also recruit senior students to help mentor their junior colleagues. Peer education can help senior students explain their mistakes and successes and detail how to go about getting the experience necessary to succeed in academia and industry. Such a mentoring system would also have benefit in the classroom, representing yet another way advisers can help junior undergraduates get the most out of their education. A significant number of first-year students are overwhelmed by the academic process and do not even know that research is an option for them, let alone how to get involved.

This is a tremendous opportunity for the adviser to help to open the doors to a research experience. By explaining the process and available employment opportunities, academic advisers can help to de-mystify the procedure and ignite a passion for research. Many students get involved in research late in their undergraduate careers, often by chance and learning the hard way that there are opportunities for determined students.

Any academic institution can enhance its undergraduate curriculum by promoting research to those who show an interest but who might not otherwise know how to get involved.

People Are Reading

Main Topics

Privacy Policy

Marketers often turn to primary data collection because of the benefits it offers including: Addresses Specific Research Issues Carrying out their own research allows the marketing organization to address issues specific to their own situation.

Privacy FAQs

What is Primary Market Research? The process of collecting original data about the market, by the marketer on its own is called primary market research. The research is carried out after getting some knowledge from the secondary sources (eg. govt surveys or surveys by other companies).

About Our Ads

May 27,  · Advantages of Primary Research Accuracy The measure of how accurately studies really represent a group, community, people or a person it claims to represent is called Jenniferc. Primary market research provides a number of benefits for businesses and organizations. Because the organization has complete control over the process, primary market research can be used to address specific issues.

Cookie Info

Whereas the disadvantages of primary research are like-Expensive and time consuming-Depends on individual to individual whoever conducts the research. But primary research is what you can trust worthy for your market research process. Primary research is basically research that a person or organization carries out on its own. It may include things like surveys, observations and interviews. Below are a few advantages of primary research.